Starting and running a small business comes with enough challenges. Bookkeeping shouldn’t be one of them. Yet for so many small trades business owners and online sellers, “bookkeeping” feels like a four-letter word. It brings up feelings of confusion, overwhelm, procrastination, or even outright avoidance. And that’s exactly why Zero Fluff Books exists. This isn’t about selling you services. It’s not about making accounting sound more complicated than it really is. And it’s d